McKelvey said he targeted rural districts because he noticed a void in aid for students there. He admires young entrepreneurs because he was one himself. At age 14, he sold fresh eggs from a wagon in his native New Jersey. When he was attending Westminster College, he ran a local movie theater.
Perhaps McKelvey sees something of himself in Joshua Halliday, a junior at Slippery Rock University.
"Not too many get a full ride to college," said the Gold Scholarship winner. "I don't pay a dime."
Halliday, 21, of Duke Center in McKean County, buys and sells textbooks to students, making as much as $3,000 a year. He still runs the recycling business he started as a senior in high school. He's made $6,000 over the years scouring a dirt car track for cans and bottles and turning them in at scrap yards and redemption centers.

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